Google Analytics - An Important Tool for Bloggers

When considering of starting a blog, it's important to be fully committed to it. Though it would look to be as simple as posting updates in a timely manner, it takes more than just that. There's a lot more into it than just typing in well-written articles and pressing submit. One of the most notable tools, a plugin that's practically free to use, is Google analytics. To be clear, there are numerous plugins that offer the service, so it's up to the owner of the blog to pick from the robust selection. The good thing about having these different choices is that there are helpful reviews from other bloggers. These reviews can also serve as a beginner's guide since some of them delve deeper into how to use the plugin.
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A plugin that provides data from Google analytics can boost a website's visibility and potential to earn more revenue. Here are some of the more specific benefits that it can help blog and website owners with:

  • Google analytics WordPress helps website owners in tweaking their site to invite more visitors and retain old ones. Data from the Google analytics plugin includes smallest details such as the most clicked link on the site, the least clicked, the page where most customers tend to close the site and even how many tabs of the website visitors have open. This may not seem like useful information, especially for anyone who still hasn't delved into the world of blogging and website development. But they contribute so much in steadily improving the blog's interface to make visitors feel at home.
  • Determine the best times to update a blog. As mentioned earlier, running a blog doesn't entail simply posting updates just for the sake of it. Even the rudimentary function of the blog, which is to have periodic updates, requires good planning. And this planning can't be done without the data provided by Google analytics. The plugin detects the times when the blog's traffic is at its peak. In the context of blogs which are online platforms, it's not unusual to have peak hours in the wee hours of the early morning. In this scenario, using another tool for blogging as highly recommended. And this tool is referred to as a scheduler. It allows automatic posting at a set time and date. These two tools go hand in hand extremely well, and it's best to know more about others that also complement them.
  • Prioritize search engines that visitors mainly come from. Google analytics can provide detailed statistics on which search engines visitors were using prior to landing on the blog. With this in mind, blog owners are able to make their site friendlier to those who hail from popular search engines. But this shouldn't mean completely disregarding visitors that come from least preferred browsers. A good balance must be observed to avoid alienating a niche demographic. This entails more work for the blogger for sure but it's definitely worth the effort to learn more about it.

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